Tiziano Ferro is one of the most famous Italian singers nowadays and Samsung, which was the official sponsor for his tour, was looking for an innovative way to engage the fans, transforming the experience of the concert into a two-way communication experience, where fans could contribute to.
The apps was designed to support all the different moments of the experience of a music concert. The fans were able to send pictures of them, while daydreaming about their special night. The artist would then involve the audience in the performance, while the wall-mounted display behind him was showing the pictures the fans had previously sent. Once the concert was over, they had the chance to meet the artist in person.